Launch Timeline

Launch timeline Heading

Launch Day and Timeline

ND036 C4 L04 A02 Launch Timeline

Launch timeline Recap

Launch Timeline Recap

Launch Timeline

Types of launch

New Terms

Immediate Release: Launch the product to all the users at the same time.
Gradual Rollout: Launch the updated product to a small percentage of current users and slowly add more users.

Launch Day!

The actual mechanism to launch a product is different for different types of products

Physical products need to be shipped
iOS apps have button that needs to be pressed to release the product
For other software products you may need to have the engineering team remove a flag or enable code on the production server

Launch Timeline

Who Should You Notify About Your Launch?

Leadership
Teams Working on the Product (Engineering, Testing, Legal etc.
Partner Teams for Launch (Marketing, Sales Customer Support, Technical Writers)

Celebrate

Launch Timeline

QUIZ QUESTION::

You are launching a new software product. When in the timeline do these activities occur?

ANSWER CHOICES:

Activity	Timeline
Collect user feedback
Get legal approval
Prepare A/B testing for a product fix
Bring donuts
Have engineering support on call in case of emergency
Prepare and validate launch process
Prepare collateral for Sales
Write a Launch email

SOLUTION:

Activity	Timeline
Collect user feedback
Prepare A/B testing for a product fix
Write a Launch email
Get legal approval
Prepare and validate launch process
Prepare collateral for Sales
Get legal approval
Prepare and validate launch process
Prepare collateral for Sales
Collect user feedback
Prepare A/B testing for a product fix
Write a Launch email
Bring donuts
Have engineering support on call in case of emergency
Collect user feedback
Prepare A/B testing for a product fix
Write a Launch email
Get legal approval
Prepare and validate launch process
Prepare collateral for Sales
Bring donuts
Have engineering support on call in case of emergency